Crisis Media Training
Crisis media training prepares your spokesperson to deliver a difficult statement and take the questions that follow, on camera, on the phone and in front of a room.
We work alongside your PR team and your legal counsel, not in place of them. They decide what can be said. We make sure your spokesperson can say it clearly under pressure.
Every engagement starts with a free CMarie Call.
Sessions run online for clients worldwide, and in person across Southern California and nationwide for select projects.
Request a CMarie CallWhat Your Spokesperson Will Practice
Preparing Before You Need It
Crisis media training works best before a crisis, when your spokesperson can practice the hard interview in a calm week. Rapid-turnaround sessions are available, depending on the package you choose.
Questions Teams Ask
Is Crisis Media Training the Same as Crisis PR?
No. Crisis PR decides the strategy and the statement. Crisis media training prepares the person who delivers it.
Can Crisis Media Training Be Done Online?
Yes, online worldwide or in person across Southern California.
Related: Executive Media Training · All Media Training
About Cassandra Hein
Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.
Start With a CMarie Call
The CMarie Call is a free 15-minute conversation to see if we are the right fit. If we are, the first paid step is the CMarie Map: a deep dive into who you are preparing for and what you need to say. The Map is priced for the size of your organization, which we cover on the call.
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Request a CMarie Call