Media Training

Media Training for Authors

A book launch usually means a run of podcast interviews, radio segments, and TV bookings in a short window. Media training for authors prepares you to talk about your book in a way that keeps hosts engaged and gives listeners a reason to pick it up.

Every engagement starts with a free CMarie Call.

Sessions run online for clients worldwide, and in person across Southern California and nationwide for select projects.

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Talking About the Book Without Retelling It

Authors know their material deeply, which can make interviews harder. We help you build a few clear talking points, stories, and takeaways that work in a ten-minute segment and in an hour-long podcast.

What We Will Work On

Your book in one sentence and in one minute
Stories from the book that work out loud
Podcast and radio interview prep
TV and live segment delivery
Handling hosts who have not read the book
Pointing listeners to where they can find you

Who This Is For

Nonfiction authors, experts with a book coming out, and authors building a speaking career.

"Working with Cassandra was a magical experience. She made me feel so comfortable and at ease being on camera. She truly is great at what she does."
Kim PartinChildren's book author and illustrator, Penny the Shy Pony and Oscar's Great Adventure

Related: Podcast Guest One Sheet · Speaker One Sheet

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start With a CMarie Call

The CMarie Call is a free 15-minute conversation to see if we are the right fit. If we are, the first paid step is the CMarie Map: a deep dive into who you are preparing for and what you need to say. The Map is priced for the size of your organization, which we cover on the call.

Rated 5.0 from 10 Google reviews, as of October 2026.

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