Media Training

Media Training for Authors

A book launch usually means a run of podcast interviews, radio segments, and TV bookings in a short window. Media training for authors prepares you to talk about your book in a way that keeps hosts engaged and gives listeners a reason to pick it up.

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

The CMarie Map is a standalone engagement. You leave with a clear picture of your story, your positioning, and what needs to be produced. Some clients take that and execute on their own. Others continue working with us to produce it. Either way, the Map is where the work starts.

Request a CMarie Call

Talking about the book without retelling it

Authors know their material deeply, which can make interviews harder. We help you build a few clear talking points, stories, and takeaways that work in a ten-minute segment and in an hour-long podcast.

What we will work on

Your book in one sentence and in one minute
Stories from the book that work out loud
Podcast and radio interview prep
TV and live segment delivery
Handling hosts who have not read the book
Pointing listeners to where they can find you

Who this is for

Nonfiction authors, experts with a book coming out, and authors building a speaking career.

"Working with Cassandra was a magical experience. She made me feel so comfortable and at ease being on camera. She truly is great at what she does."
Kim PartinChildren's book author and illustrator, Penny the Shy Pony and Oscar's Great Adventure

Related: Podcast Guest One Sheet · Speaker One Sheet

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start with a CMarie Call

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

Request a CMarie Call