Executive Media Training
Executive media training prepares your CEO and leadership team for the interviews that carry risk: the TV segment, the earnings call, the press announcement and the podcast that gets clipped and shared.
Cassandra Hein and her team train your leaders online or in person. Or your communications team runs the program in-house with a team license.
Every engagement starts with a free CMarie Call.
Sessions run online for clients worldwide, and in person across Southern California and nationwide for select projects.
Request a CMarie CallBuilt for Executives Who Speak for the Company
This training is built for CEOs, C-suite leaders, division heads, and spokespeople who face reporters, podcast hosts, or cameras and need to know what to say, how to say it, and what to leave unsaid.
The training starts with message. When executives struggle on camera, the issue is usually structure. They answer the question they were asked instead of answering it and then bridging to the thing they actually need to say. A CMarie engagement fixes that.
What Your Leaders Will Practice
Every engagement starts with message. Here is what your leaders will work on, shaped around your organization's specific situations and formats.
Your leaders will work on:
Spokesperson Training for Your Whole Team
The same training works for anyone who speaks for the company: division heads, product leads and your designated spokespeople. Each person practices the formats they will face, with the questions most likely to pull them off message.
Run It In-House With a Team License
A team license gives your communications or PR lead a facilitator guide so they can run sessions in-house with your executives, a mock-interview question bank, a company scenario worksheet your team fills in with their own situations, and a certificate of completion for each participant.
Team licenses are available for groups of five, ten, and twenty-five. For larger groups or custom programs, the right starting point is a CMarie Call.
Every engagement starts with a free CMarie Call.
Request a CMarie CallQuestions Leaders Ask Before Booking
Can Executive Media Training Be Done Online?
Yes. Sessions run online for leaders anywhere in the world, or in person across Southern California and nationwide for select projects.
Who Is Executive Media Training For?
CEOs, C-suite leaders, division heads and spokespeople who face reporters, podcast hosts or cameras.
What Happens on the CMarie Call?
A free 15-minute conversation about what your leaders are preparing for and whether CMarie is the right fit.
Does It Cover Crisis Interviews?
Yes. For a crisis on the horizon, see crisis media training.
"She knows how to make you feel comfortable on camera, and teaches you how to share your story. I work with her all of the time and cannot recommend her services enough."
Related: Media Training Course · Crisis Media Training · Executive Presence Course
About Cassandra Hein
Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.
Start With a CMarie Call
The CMarie Call is a free 15-minute conversation to see if we are the right fit. If we are, the first paid step is the CMarie Map: a deep dive into who you are preparing for and what you need to say. The Map is priced for the size of your organization, which we cover on the call.
Rated 5.0 from 10 Google reviews, as of October 2026.
Request a CMarie Call