Media Training for Athletes
The camera goes on, the reporter steps forward, and the athlete who is not prepared either goes blank or says something they wish they had not. Media training for athletes prepares athletes for postgame interviews, press conferences, and sponsor video appearances so they control their message before someone else does.
Cassandra produced and directed The Loud Silence on Fox Sports, a documentary on athlete mental health featuring Heisman Trophy winner and NFL quarterback Caleb Williams of the Chicago Bears and WNBA player Destiny Littleton, in association with the Caleb Cares Foundation.
Watch the full documentary on YouTubeEvery program starts with a conversation. Before we recommend anything, we want to understand your athletes, your format, and what you are preparing them for. Request a CMarie Call and we will figure out the right fit together.
Request a CMarie CallWho this is for
This course is for college and professional athletes, athletic departments preparing their rosters, and coaching staff who want their players ready for the media side of their sport. NIL deals are increasingly media-facing, and athletes who can show up on camera with confidence and a clear message are more valuable to sponsors.
"Cassandra has a way of helping you bring out and present you, your vision, and your goals for yourself and your business. From setting up my landing page and social media to helping me be comfortable speaking on video, she is super helpful and professional in all aspects. If you want to see your business really start to gain momentum, I would highly recommend working with CMarie Productions."
What athletes practice
The course covers the interview formats athletes actually face: the postgame, the press conference, the individual feature interview, and the short sponsor video or social media clip.
Athletes practice:
Team and program licenses
A team license covers a roster or a group. It includes a facilitator guide so a communications director, SID, or coaching staff member can run sessions in-house, a question bank with press conference and postgame scenarios, and certificates of completion per participant.
For athletic departments training across multiple teams or programs, the right starting point is a CMarie Call.
Every program starts with a conversation. Before we recommend anything, we want to understand your athletes, your format, and what you are preparing them for. Request a CMarie Call and we will figure out the right fit together.
Request a CMarie CallTraining executives too? See Executive Media Training.
About Cassandra Hein
Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.