Founder Video Production
A founder video tells the story of why your business exists, in your own voice. It is the video prospective clients, partners, and hires watch before they decide to talk to you.
Every engagement starts with a free CMarie Call.
Sessions run online for clients worldwide, and in person across Southern California and nationwide for select projects.
Request a CMarie CallStory First, Then Production
Before anything is filmed, we work with you on what the video needs to say and who it is for. Production follows the story, so every interview question and every shot has a reason to be there.
What Our Clients Walk Away With
Who This Is For
Founders, managing partners, and CEOs of founder-led and expert businesses.
"We partnered with CMarie Productions for storytelling, lead generation, promotional, and recruiting videos. The results speak for themselves."
Making a Founder Video for an Accelerator Application?
Some accelerators ask for a short founder video with the application. Y Combinator's application video page, for example, asks for one minute of nothing but the founders talking, and says it is not the place for a demo or promotional video. Follow the program's own instructions for that one.
Where a produced founder video helps is after that: on your website, in investor follow-up and in sales emails, where prospects decide whether to trust you.
Questions Founders Ask
What Is a Founder Video?
A short video that tells the story of why your business exists, in your own voice.
Where Is a Founder Video Used?
On your website, in social and email, and in sales conversations.
Related: Media Training for Founders · Testimonial Video Production · Brand Story Video
About Cassandra Hein
Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.
Start With a CMarie Call
The CMarie Call is a free 15-minute conversation to see if we are the right fit. If we are, the first paid step is the CMarie Map: we learn your story and your audience before recommending what to produce. The Map is priced for the size of your business, which we cover on the call.
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Request a CMarie Call