Media Training for Nonprofits

Nonprofit leaders are often the most compelling voice for their mission and the least comfortable on camera. Media training for nonprofits prepares executive directors, founders, and spokespeople to tell the story of their work in interviews, at events, and in fundraising video.

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

The CMarie Map is a standalone engagement. You leave with a clear picture of your story, your positioning, and what needs to be produced. Some clients take that and execute on their own. Others continue working with us to produce it. Either way, the Map is where the work starts.

Request a CMarie Call

Mission work is hard to explain quickly

Most nonprofit work is complex and personal. In an interview, you may have two minutes to explain what you do, who it serves, and why it matters. We help you find the version of your story that fits that window and still carries the weight of the work.

What we will work on

Stating your mission in one clear sentence

Sharing client and community stories with care and consent

Speaking at galas, golf events, and fundraisers

Preparing for local news and podcast interviews

Getting comfortable on camera when you would rather not be on it

Preparing volunteers and program graduates who share their own stories

Who this is for

Executive directors, founders, board members, and program leads at nonprofits and community organizations.

"What stood out most was her ability to see a vision for us even when we couldn't quite see it ourselves. She helped us build confidence on camera, supported us through camera shyness, and made the entire process feel easy, natural, and empowering."

Matthew Silverman Memorial FoundationNonprofit client

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start with a CMarie Call

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

Request a CMarie Call