Media Training

Media Training for Founders

For a founder-led business, the founder is the story of the company. Media training for founders prepares you for the podcast, the press feature, the investor video, and the TV segment, so the way you talk about your business matches the work behind it.

Every engagement starts with a free CMarie Call.

Sessions run online for clients worldwide, and in person across Southern California and nationwide for select projects.

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Deciding What to Lead With

When founders struggle on camera, it is usually because they are trying to say everything. We help you decide what to lead with, what to leave out, and how to tell your founding story in a way that is specific to you.

What We Will Work On

Your founding story in under a minute
Explaining what you do without jargon
Podcast guesting and long-form interviews
Press and TV segments
Talking about growth, setbacks, and competition
On-camera delivery for your own content

Who This Is For

Founders and CEOs of founder-led businesses, consultants, and experts who are the face of their brand.

"She knows how to make you feel comfortable on camera, and teaches you how to share your story. I work with her all of the time and cannot recommend her services enough."
Mary NoonCEO, Salt & Pepper Co.

Related: Founder Video · Podcast Guest One Sheet

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start With a CMarie Call

The CMarie Call is a free 15-minute conversation to see if we are the right fit. If we are, the first paid step is the CMarie Map: a deep dive into who you are preparing for and what you need to say. The Map is priced for the size of your organization, which we cover on the call.

Rated 5.0 from 10 Google reviews, as of October 2026.

Request a CMarie Call