Media Training

Media Training for Lawyers

Attorneys are trained to be precise, which can make interviews harder. A careful answer that works in a deposition can sound evasive on camera. Media training for lawyers helps you stay accurate and still be understood, whether you are commenting on a case, building a practice, or speaking for a legal organization.

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

The CMarie Map is a standalone engagement. You leave with a clear picture of your story, your positioning, and what needs to be produced. Some clients take that and execute on their own. Others continue working with us to produce it. Either way, the Map is where the work starts.

Request a CMarie Call

Precision that an audience can follow

The work starts with structure: leading with the point a viewer or reader needs, then supporting it. Attorneys often address every part of a question before reaching the conclusion. On camera, the conclusion has to come first, or it gets cut.

What we will work on

Leading with your conclusion
Commenting on matters without overstepping what you can say
Translating legal concepts into plain language
Bridging back to your message under pointed questioning
Preparing for live TV, podcasts, and press calls
Presence on remote video interviews

Who this is for

Trial attorneys, firm partners, legal commentators, and directors of legal clinics and nonprofits who want their work understood by the people it serves.

"As a retired attorney who has spent many years volunteering with the Order of Malta Legal Clinic, I know how challenging it can be to translate years of service into a clear, compelling message. They took decades of volunteer effort, thousands of hours of service, and distilled it into a succinct, accessible narrative for our website, landing pages, and outreach materials."
Tom GreerdyFounder and Director, The Order of Malta Legal Clinic (Oakland)

Related: Media Training for Nonprofits · Media Training for Founders

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start with a CMarie Call

Every engagement is customized. It starts with a CMarie Call, then a CMarie Map, where we learn what you are preparing for before recommending the right format.

Request a CMarie Call