Media Training

Media Training Course

A media training course should teach you what actually changes when a reporter turns on the recorder or the camera light goes red. This one does. It is built by a producer who has directed on-camera talent for two decades and knows exactly what reporters look for and why some guests get invited back.

Every situation is different. Tell us what you are preparing for and we will recommend the right starting point.

Tell Us About Your Situation Prefer to talk directly? Request a CMarie Call.

Who this course is for

This course is for professionals, founders, and executives who will face a reporter, a podcast host, or a camera and want to know what to do before that moment arrives. It is also for communications and PR leads who need something their team can work through on their own, then bring to a facilitated session.

If you have already received feedback like "you need to work on your executive presence" and were not sure what that meant in practice, this course gives you specific behaviors to practice.

What we will work on

Every engagement is built around your specific situation. These are the areas we cover:

How to lead with your point before giving context, so the reporter, host, or audience gets your message even if they cut you off early
How to prepare for the format you are actually facing, whether that is a live TV hit, a podcast, a press call, or a video interview from your home office
How to set up your environment so your audio and visual are not the reason someone stops watching
How to slow down, use silence, and hold eye contact on camera without it feeling unnatural
How to answer the questions you are dreading, and how to bridge back to your message when you get knocked off track
How to watch yourself back without spiraling, and what to actually look for when you do

How it works

Every media training engagement starts with a CMarie Call. We want to understand what you are preparing for before recommending the right format for your situation.

"They just got my vision right away and made the whole process so easy. The team was super professional but also felt like friends by the end. They made it easy and gifted me over my fear of being on camera. Everything turned out even better than I imagined."
Sylvia IreifejGoogle Review

Training a team? Get a team license

If you are a communications or PR lead responsible for preparing executives or spokespeople, a team license includes a facilitator guide so you can run the sessions in-house, a mock-interview question bank, and a company scenario worksheet your team fills in with their own situations.

Every situation is different. Tell us what you are preparing for and we will recommend the right starting point.

Tell Us About Your Situation Prefer to talk directly? Request a CMarie Call.

Leading a leadership team? See Executive Media Training.

About Cassandra Hein

Cassandra Hein has produced talent in Hollywood for more than a decade, preparing founders and experts for TV. She started out producing and directing on-air talent at CBS/KPIX, and founded CMarie Productions in Hollywood in 2014. She and entrepreneur and investor Erick Holliday co-founded Curated Rank, which helps expert-led businesses get found and cited by AI search. See twenty years of work or start a conversation.

Start with a CMarie Call

A 15-minute conversation about what you are working on and whether this is the right fit.

Every situation is different. Tell us what you are preparing for and we will recommend the right starting point.

Tell Us About Your Situation Prefer to talk directly? Request a CMarie Call.